Instead of buying in, we continued to offer a world-class, safe, and personal skydiving experience at a fair price at our gorgeous Newport, RI skydiving center. We'll toot our own horn just a little bit here and tell you that we recognized that Groupon might not be legitimate from the beginning. We're glad we never had any part in it, truth be told. Not only is the Groupon business model seriously flawed - so many skydiving dropzones that relied on Groupon for their business have folded - but the customer experience conveyed by these fly-by-nights ended up being a total nightmare. Our instinct has been proven absolutely right since then. Someone loses, for sure - and, in the case of Groupon, that "someone" is almost always the customer.Ĭall us negative Nancies, but y'know what? It always seemed a little unsustainable to us. Customers were spending less than ever to make a skydive, dropzones were raking up the upsells (and, often, snagging repeat business) and the service itself was making plenty of money in the middle. We'll give those other DZs this: we're sure that Groupon seemed like a great idea at the time. Why We Don't Use Groupon for Skydiving at Skydive Newport
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